CASE STUDY

How Marysville Marine Automated Wholesale Shipping

  • Wholesale Distributor
  • Magento
  • Dunmore, Pennsylvania
  • Shipping Rules, Multi-Origin, Address Validation
Rabbit

Increased conversion rates up to 100%

Watch

Reduced manual work around shipping processes

Target

Improved shipping rate accuracy with real-time rates and custom rules

Piggy Bank

Lowered address correction fees and unexpected delivery costs

Introduction

Wholesale Distributor of Marine Engine Parts Automates Shipping without Custom Development

Marysville Marine has been a trusted distributor of marine engine parts and accessories for over 30 years. As their business grew, so did the complexity of their shipping needs. To better serve their customers and reduce manual work, they sought to overhaul their shipping solution. With the help of ShipperHQ, they successfully automated complex shipping processes, enhancing efficiency for both their customers and internal team.

Boat Parts
We needed a system that could handle dimensional weight calculations, manage freight shipments, and apply the right shipping rules for different products. The old process just couldn’t scale.
Tim Reiter
VP of Operations at Marysville Marine
Challenges

Managing Complex Shipping Requirements

Marysville Marine sells products ranging from small engine parts to oversized items requiring LTL freight. The product catalog includes a wide collection of parts of varying sizes, shipping from five different fulfillment locations. Before ShipperHQ, their team manually calculated shipping rates, which was time-consuming and error-prone.

“We needed a system that could handle dimensional weight calculations, manage freight shipments, and apply the right shipping rules for different products,” said Tim Reiter, VP of Operations at Marysville Marine. “The old process just couldn’t scale.”

This inefficiency caused unexpected shipping costs for customers and operational issues for the team. They needed a solution to streamline processes, reduce errors, and improve customer satisfaction.

Goal

Automate and Simplify Shipping

Marysville Marine set a goal to give customers an easy website experience that automated shipping from the closest fulfillment center, minimized costs, and ensured orders shipped in as few packages as possible. Additionally, they wanted to offer a free shipping threshold that could exclude certain items. With the old setup, these goals were out of reach, or at the very least – a lot of manual coding hours away.

With so many moving parts, the company needed a solution that would automate the complicated details, without complicating their customer journey. That’s why they chose ShipperHQ.

Solution

Smooth Out Shipping Processes with ShipperHQ

Choosing a shipping software was easy for the team at Marysville Marine. With a recommendation from a ShipperHQ partner, experts in B2B Digital Commerce Solutions & Technology DCKAP, the company knew that ShipperHQ was a good fit. The platform’s Shipping Rules and Muti-Origin Shipping tools were just the ticket to smooth out shipping. Marysville Marine relies on the following ShipperHQ features:

  • Shipping Rules - Marysville Marine created a robust set of custom rules to tailor which shipping options customers see at checkout. These rules allow for live rates based on Dimensional Weight, providing fast and accurate shipping rates.
  • Address Validation - By automatically verifying addresses are residential or commercial, Marysville Marine has reduced unexpected residential delivery fees and cut down on fraud attempts.
  • Multi-Origin Shipping - What was previously a headache that needed to be manually managed has become automated. The company now uses ShipperHQ’s Multi-Origin Shipping logic to determine what products ship from where. Plus, they can create custom shipping rates based on origin and destination.

“It was really important to us to have a shipping solution that had a lot of flexibility and a lot of customization to fit our complex shipping needs. With ShipperHQ, all of the features we needed worked for us very seamlessly.”

Ryan VanHoozer

Vice-President of Operations

Results

Marysville Marine Increases Conversion More than 50%

ShipperHQ transformed Marysville Marine’s shipping operations, delivering key improvements:

  • Higher Conversion Rates - Improving usability at checkout increased conversion rates between 50-100 percent, with seasonal variation.
  • Time Savings - Automated shipping processes eliminated manual quoting and adjustments.
  • Accurate Shipping Rates - Precise shipping rate calculations reduced unexpected costs for both Marysville Marine and their customers.

“The combination of Magento and ShipperHQ features has allowed us to operate more efficiently behind the scenes and provide a more transparent and streamlined experience for our customers, leading to higher conversion rates and improved customer satisfaction,” VanHoozer said.

By automating their shipping logic and simplifying the customer journey, Marysville Marine has gained the tools they need to scale their operations while continuing to deliver exceptional service.

Are you ready to find a partner that can help you simplify shipping and reduce costs? Then try ShipperHQ for free and find out how smarter shipping can help you scale your business.

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