Introduction
A new standard in ice cream
Jeni's is more than just a trendsetting purveyor of artisanal ice cream. They're a brand people love.
People go on first dates at Jeni's Scoop Shops, people get proposed to, and have their weddings with us...Our customers send our ice cream for Mother's Day, bereavement gifts and anniversary gifts. We are a part of people's lives.Chelsea Clementsformer Director of Ecommerce at Jeni's
Jeni's wants to create a delightful experience, no matter where a customer is enjoying their product. Whether in one of their Jeni's Scoop Shops or opening up a signature Jeni's orange delivery box at home, a customer should always have a memorable experience.
Objectives
Shipping ice cream from multiple warehouses made sweet and easy
When you're shipping ice cream, you have very specific needs. These temperature-sensitive, perishable items require extra care and attention, otherwise, customer's will receive a melted, soupy mess instead.
This is especially true for Columbus, Ohio-based Jeni's Splendid Ice Creams.
To grow their eCommerce business, Jeni's needed a partner that could help them ship ice cream effectively and retrieve rates from multiple fulfillment locations.
Challenges
Overcoming Mother Nature to ship ice cream across the nation
In the early days of Jeni's, the ecommerce team fulfilled out of one shipping origin. However, as the brand quickly became a household name and scoop shops popped up all across the country, shipping from one place was unsustainable.
- Shipping ice cream across the country requires special planning
- Unwanted temperature changes are always possible
- Risk of pints melting during transit could become a real serious issue
Jeni's eventually opened up more than one fulfillment location to service customers more effectively. However, to keep their online business and cold storage supply chain going, they needed a way to automatically pull and manage shipping rates from multiple warehouse fulfillment locations.
Solution
Effective rate retrieval from multiple fulfillment locations
“ShipperHQ helped us enable multi-warehouse fulfillment logic for our BigCommerce store, which grew the business. This came in handy during a crisis when landslides in California prevented us from getting shipments out of one of our fulfillment centers.”
Because the Jeni's team does not have developers of their own, a natural disaster like this would have caused a shut down of their entire ecommerce business. Thanks to ShipperHQ, this didn't happen and they could continue shipping ice cream.
