Tailored Shipping to Fit Customer Expectations

Enhancing Checkout to Match the Tommy John Standard

Tommy John, the lifestyle brand known for comfortable, high-quality undergarments, has always focused on getting every detail right – the fit, the fabric, the style. That same attention to detail shapes the entire customer experience, from the moment a shopper visits their site, to when their order arrives at the door.

Checkout is one of the most crucial moments in that journey. When Tommy John migrated to Shopify Plus, the team knew they needed an advanced shipping solution to uphold their high standard. With ShipperHQ, the eCommerce and Operations teams gained full control over shipping rates, delivery timelines, and promotions, delivering a checkout experience as seamless as their products.

Customizing Shipping So Every Cart Meets Customer Expectations

When the Tommy John site migrated to Shopify Plus, the team needed more control over how shipping and delivery options appeared at checkout. They wanted a solution that offered full customization so they could meet customer expectations, no matter what's in the cart or where it's being delivered. But the solution had to be easy to manage, without adding tech debt or developer overhead.

Build a Smarter Checkout that Scales

Their goals were clear:

• Offer free shipping thresholds for certain product categories
• Streamline delivery timelines to meet customer expectations
• Provide flexible shipping options without lag or manual adjustments

For Christopher Lee, Operations Analyst at Tommy John, the main motivation for adopting ShipperHQ was simple: Find a flexible, customizable solution that can evolve with their needs and integrate seamlessly with Shopify Plus.

A Flexible, No-Code Shipping Solution for Shopify Plus

With ShipperHQ, the Tommy John team gained the flexibility to create a shipping and checkout experience that matches their brand standards. The operations team can adjust shipping logic and deliver timelines across products, regions, and promotions in minutes. That agility has kept costs down and optimized conversion rates.

Tommy John uses ShipperHQ to:

• Customize shipping rules for different cart conditions. Shipping results differ based on various factors, from what's in the cart, to where the order's being shipped. Using Shipping Rules, the team can easily show or hide shipping methods, apply surcharges or discounts, and trigger free shipping based on any combination of cart criteria.
• Manage free shipping promotions for different products. Most orders qualify for free shipping above a certain threshold. But Tommy John offers free shipping for low-cost items that tend to attract new shoppers. ShipperHQ makes that logic quick to set up and easy to maintain.
• Show accurate delivery dates that meet customer expectations for fast delivery. According to Baymard Institute, 21% of cart abandonment is caused by slow delivery. ShipperHQ's Delivery Date & Time feature lets Tommy John control delivery windows with precise lead times, cutoffs, and blackout days – meeting customer expectations for delivery speed and transparency.
• Display competitive shipping rates at checkout. Another 39% of cart abandonment happens when extra costs like shipping are too high. ShipperHQ's Rate Shopping feature compares carrier rates in real time, ensuring Tommy John customers see the most cost-effective options at checkout.

Fueling Growth with Full Shipping Control and Agility

Today, the team at Tommy John enjoys complete control over their shipping and checkout experience, and the ability to update it instantly. They get:

• Faster, easier shipping rates & promotions:Free shipping offers and discounts can be tested and launched in minutes, allowing them to quickly execute promotional strategies without operational slowdowns.
• Smarter customization: The ability to handle various scenarios, like free shipping on low-cost items and region-specific rates, has given the team the control they need. Not only can they set shipping rules quickly, but the results are applied instantly, allowing the business to adapt to fast-changing market conditions without downtime.
• Higher conversions: One of the most impactful uses of ShipperHQ was setting free shipping for their entry-point items without affecting the overall free shipping threshold. This allows new buyers to try products with minimal friction, increasing conversions and driving growth.

For Tommy John, simplifying shipping has streamlined the entire eCommerce operation. The checkout now delivers faster, cost-effective, transparent, and targeted shipping options. And it can be managed by anyone, no coding or technical expertise needed.

In the fast-paced world of commerce, having a reliable shipping partner like ShipperHQ helps Tommy John maintain the quality their brand is known for, from checkout to delivery.

Want results like these? Elevate your checkout with smarter shipping. Get a free 15-day trial of ShipperHQ or book a demo now.