Increased efficiency by ending reliance on developers
Cut software costs by retiring packaging tool
Simplified compliance with automated shipping rules
Smarter Way to Manage Shipping at Scale
EuroOptic, a Pennsylvania-based retailer of firearms, optics, and outdoor gear, ships tens of thousands of orders each month. But with complex compliance requirements and a custom-built site that relied on developers to make any shipping updates, keeping up with growth was costly and inefficient.
By partnering with digital agency MoJo Active to replatform on BigCommerce and implement ShipperHQ’s built-in integration, EuroOptic cut costs, simplified compliance, and gained direct control over shipping logic. The combined expertise of MoJo Active’s system architects and site developers with ShipperHQ’s powerful shipping and checkout experience platform enabled EuroOptic to scale to 12,000 monthly orders.
“At EuroOptic, we process 12,000 orders a month. With ShipperHQ, the shipping and checkout experience just works. We no longer rely on developers for every change or a third-party tool for packaging. ShipperHQ gave us a single solution that simplifies logistics, improves efficiency, and cuts costs.”Jeffrey Brooks Jr
CEO at EuroOptic
Managing a Custom-Built Checkout was Costly and Inefficient
With EuroOptic’s legacy site, every adjustment to shipping required developer resources, from meeting new compliance regulations, to updating carrier settings to running a holiday shipping promotion.
This slowed teams down, delaying updates that were critical for compliance and growth.
From Rigid Setup to Total Shipping Control
EuroOptic recognized that to break free from developer bottlenecks, they needed a modern setup: a flexible ecommerce platform, a trusted implementation partner, and shipping tech they could actually control.
That’s where MoJo Active and ShipperHQ came in. MoJo Active brought the technical and design expertise to build a flexible BigCommerce site, while ShipperHQ delivered the advanced shipping logic and control they needed to move faster.
With ShipperHQ, the Logistics Team Can Control Shipping, Stay Compliant, and Rely on Fewer Systems
Partnering with MoJo Active, EuroOptic transitioned from its legacy site to BigCommerce. MoJo Active designed and developed the new storefront, architected integrations with NetSuite, and implemented ShipperHQ to replace the custom-built shipping setup and third-party packaging system. Beyond implementation, MoJo Active mapped complex compliance requirements, streamlined checkout, and ensured ShipperHQ’s shipping logic was fully aligned with operational and business needs.
- Shipping Rules & Shipping Groups allow EuroOptic to automate compliance and control free shipping promotions. They’ve set over 58 rules like ‘No shipping high-capacity magazines to California’ or ‘High turnover products ship free with 2-day delivery’.
- Dimensional Packing calculates accurate rates at checkout by virtually packing orders using ShipperHQ’s best-fit algorithm. It fits items into the right packages, considers padding/tolerance settings, and applies custom packing rules like ‘ammo must ship separately’.
- Shipping Insights passes shipping and package details from checkout into BigCommerce and Netsuite so the warehouse team has exact box sizes, contents, and visuals in the order record. This speeds up fulfillment, reduces packaging waste, and eliminates the need for third-party packaging software.
- Custom Method Names keep checkout simple and streamlined, while ShipperHQ manages multiple carriers and shipping methods behind the scenes.
“ShipperHQ helps us speed up fulfillment, reduce packaging waste, and lower costs. It automatically syncs packing data from checkout to BigCommerce and NetSuite, removing the need for a separate third-party packing program.”
Jeffrey Brooks Jr, CEO at EuroOpticGrowth is Smoother When Shipping Just Works
With the combined expertise of MoJo Active, BigCommerce, and ShipperHQ, EuroOptic scaled to 12,000 monthly orders while cutting costs and gaining efficiencies. They removed developer bottlenecks, retired a third-party system, and simplified compliance with automated shipping rules. Customers see attractive shipping options that meet compliance requirements, while the logistics team enjoys full control of the site’s shipping logic.
“EuroOptic’s logistics team no longer needs to call a developer for every update. They’re making changes themselves in ShipperHQ. That empowerment is a real win.”
John Bristow, MoJo ActiveWant results like these? Elevate your checkout with smarter shipping. Get a free 15-day trial of ShipperHQ or book a demo now.
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FAQs
How did EuroOptic scale to 12,000 monthly orders without custom shipping development?
EuroOptic partnered with MoJo Active to migrate from their legacy custom site to BigCommerce with ShipperHQ, eliminating developer dependencies that previously slowed every shipping update. ShipperHQ's no-code platform allowed their logistics team to independently manage 58+ compliance rules, carrier configurations, and promotional pricing without technical resources.
ShipperHQ's Dimensional Packing calculates accurate rates at checkout, while Shipping Insights passes fulfillment data directly to NetSuite, allowing EuroOptic to scale their firearms, optics, and outdoor gear operations to 12,000 monthly orders with full operational control.
Can ShipperHQ manage shipping rules for regulated products like firearms and ammo?
Yes. ShipperHQ's Shipping Rules automate compliance for firearms and ammunition retailers by restricting products to approved carriers, methods, or geographic zones. EuroOptic configured 58+ automated rules including "no high-capacity magazines to California" and manages all compliance logic directly through the dashboard without developer intervention. The platform handles firearms-specific requirements like FFL transfers, ammunition restrictions, state-by-state regulations, and residential vs. commercial surcharges while maintaining 100% regulatory compliance across 12,000 monthly orders.
How does ShipperHQ handle dimensional shipping for firearms and optics retailers?
ShipperHQ's Dimensional Packing uses a best-fit algorithm with custom packing rules to accurately rate firearms, optics, and outdoor gear based on actual package dimensions and weight. EuroOptic configured specialized rules like "ammo must ship separately" while the system virtually packs orders considering product dimensions, box configurations, padding requirements, and carrier-specific constraints. This replaced their third-party packaging software, cutting costs while ensuring checkout rates reflect true fulfillment complexity for mixed orders containing firearms, scopes, ammunition, and accessories.
How does ShipperHQ help firearms retailers streamline warehouse fulfillment?
Shipping Insights automatically syncs packing calculations into order records, showing warehouse teams which products go in which boxes (with SKUs, quantities, weights), box dimensions, dispatch dates, and actual carriers/methods when rate shopping is used. This allows merchants to replicate ShipperHQ's checkout calculations at fulfillment – ensuring quoted rates match actual shipping costs while reducing packaging waste and speeding processing. EuroOptic eliminated their third-party packing program using Shipping Insights across 12,000 monthly orders.
How did EuroOptic prevent shipping revenue loss from heavy and oversized products?
By implementing ShipperHQ's Dimensional Packing, EuroOptic ensures checkout rates accurately reflect carrier charges, preventing the revenue loss that occurs when merchants undercharge for bulky or oversized items. ShipperHQ calculates rates based on both actual weight and dimensional weight (volume-based pricing that carriers charge for bulky items). By retiring their third-party packaging tool and using ShipperHQ's best-fit algorithm with defined box sizes, they ensure checkout rates match true carrier costs for firearms, optics, and outdoor equipment.
Shipping Insights further reduces packaging waste and speeds fulfillment by showing warehouse teams the exact efficient packing configuration used for rate calculations.
Deliver a High-Converting, Compliant Checkout
From ammo shipping restrictions to FFL pickup to multi-warehouse routing, ShipperHQ keeps your checkout legal, profitable, and customer-friendly.