Introduction
Smarter Way to Manage Shipping at Scale
EuroOptic, a Pennsylvania-based retailer of firearms, optics, and outdoor gear, ships tens of thousands of orders each month. But with complex compliance requirements and a custom-built site that relied on developers to make any shipping updates, keeping up with growth was costly and inefficient.
By partnering with digital agency MoJo Active to replatform on BigCommerce and implement ShipperHQ’s built-in integration, EuroOptic cut costs, simplified compliance, and gained direct control over shipping logic. The combined expertise of MoJo Active’s system architects and site developers with ShipperHQ’s powerful shipping and checkout experience platform enabled EuroOptic to scale to 12,000 monthly orders.
At EuroOptic, we process 12,000 orders a month. With ShipperHQ, the shipping and checkout experience just works. We no longer rely on developers for every change or a third-party tool for packaging. ShipperHQ gave us a single solution that simplifies logistics, improves efficiency, and cuts costs.Jeffrey Brooks JrCEO at EuroOptic
Challenges
Managing a Custom-Built Checkout was Costly and Inefficient
With EuroOptic’s legacy site, every adjustment to shipping required developer resources, from meeting new compliance regulations, to updating carrier settings to running a holiday shipping promotion.
This slowed teams down, delaying updates that were critical for compliance and growth.
Goal
From Rigid Setup to Total Shipping Control
EuroOptic recognized that to break free from developer bottlenecks, they needed a modern setup: a flexible ecommerce platform, a trusted implementation partner, and shipping tech they could actually control.
That’s where MoJo Active and ShipperHQ came in. MoJo Active brought the technical and design expertise to build a flexible BigCommerce site, while ShipperHQ delivered the advanced shipping logic and control they needed to move faster.
Solution
With ShipperHQ, the Logistics Team Can Control Shipping, Stay Compliant, and Rely on Fewer Systems
Partnering with MoJo Active, EuroOptic transitioned from its legacy site to BigCommerce. MoJo Active designed and developed the new storefront, architected integrations with NetSuite, and implemented ShipperHQ to replace the custom-built shipping setup and third-party packaging system. Beyond implementation, MoJo Active mapped complex compliance requirements, streamlined checkout, and ensured ShipperHQ’s shipping logic was fully aligned with operational and business needs.
- Shipping Rules & Shipping Groups allow EuroOptic to automate compliance and control free shipping promotions. They’ve set over 58 rules like ‘No shipping high-capacity magazines to California’ or ‘High turnover products ship free with 2-day delivery’.
- Dimensional Packing calculates accurate rates at checkout by virtually packing orders using ShipperHQ’s best-fit algorithm. It fits items into the right packages, considers padding/tolerance settings, and applies custom packing rules like ‘ammo must ship separately’.
- Shipping Insights passes shipping and package details from checkout into BigCommerce and Netsuite so the warehouse team has exact box sizes, contents, and visuals in the order record. This speeds up fulfillment, reduces packaging waste, and eliminates the need for third-party packaging software.
- Custom Method Names keep checkout simple and streamlined, while ShipperHQ manages multiple carriers and shipping methods behind the scenes.