How Hoosier Racing Tire Took Control of Complex Shipping and Increased Average Order Value
Motorsport / Racing
BigCommerce
Lakeville, Indiana
Shipping Rules, Dimensional Packing, In-Store Pickup
"Although we do have a positive ROI on the cost of ShipperHQ, for us it is almost irrelevant as ShipperHQ offers us the ability to control promotions in ways we could never do otherwise."
Nick Scharber
Hoosier Racing Tire
FAQs
How do I offer free shipping on some products but not others?
Most eCommerce platforms apply free shipping across the entire cart, with no native way to limit it by product type. ShipperHQ's Shipping Rules let you set conditions that determine exactly when free shipping appears and for which products. You can offer free shipping on smaller items like clothing and shoes, while keeping standard rates for larger or heavier items like furniture or auto parts. You can also restrict promotions by product category, SKU, or cart value, and run multiple rules simultaneously without conflicts. Hoosier Racing Tire uses this exact setup to automatically separate free shipping on merchandise from standard-rate logic for tires and car care products, with no manual intervention required.
How do I set up different shipping rules for apparel vs. other product types?
ShipperHQ's Shipping Rules engine lets you create conditions based on product attributes, cart contents, customer location, and more. You can assign different shipping methods, rates, and promotions to different product lines, so apparel follows.
How do I get accurate shipping rates for odd-shaped or oversized items?
Standard platform shipping tools calculate rates based on weight alone, which often leads to significant undercharging or overcharging on items that don't pack like a standard box. ShipperHQ's Dimensional Packing calculates rates based on how products are physically packed, accounting for dimensions, box configurations, and how items stack or combine in a single shipment. Hoosier Racing Tire uses dimensional packing to accurately rate everything from folded t-shirts to full-size banners and bar stools, keeping quotes within a few dollars of actual carrier costs on every order.
How do I fix shipping rate inaccuracies in my online store?
Shipping rate inaccuracies usually come from one of three places: weight-only calculations that ignore dimensions, flat rates that don't reflect your actual carrier costs, or platform limitations that can't account for your specific fulfillment setup. ShipperHQ connects directly to live carrier rates from 50+ carriers and layers in dimensional packing, address validation, and multi-origin logic to make sure the rate a customer sees at checkout reflects what you actually pay to ship. In the Hoosier Racing Tire case study, we saw that they track rate accuracy by comparing customer-facing quotes with actual costs in their XPS shipping platform, and the two figures now differ by only a couple of dollars on every order.
